FICCI Committee Against Smuggling and Counterfeiting Activities Destroying Economy (CASCADE)

In recent times India’s economic growth story has attracted the world’s attention bringing new challenges for the domestic economy. One of the challenges continually faced is the growing illicit trade in counterfeits, pass offs and smuggled goods. Counterfeits, pass-offs and smuggled goods are threatening brands not only in every region within the country but also all across the world. Contraband and counterfeit products not only hurt the integrity of the brand but also further dilute the brand owner’s reputation.Read More

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