Research at Brock University looks into the counterfeit product industry

For some people nothing beats the rush of a new purchase. A new designer handbag or a pair of must-have sneakers can make all the difference in a hectic week, or even just as a treat. A designer brand that everyone is talking about can make a person feel one step ahead in life. However some opt for the designer look and feel without bothering with the designers themselves, and instead reach for a knock-off. These ‘fake’ products range from cheap and unconvincing to more accurate emulations of the original. Either way, these almost-designer items are counterfeit and often that means illegal.