Amazon reportedly developing tech tools to fight counterfeiters

Dive Brief:

Amazon, battling a rising number of counterfeit sales on its Marketplace, is developing digital tools designed to help smaller sellers and manufacturers protect their wares from copycats that drag down their reputation and sales, CNET reports.

CNET describes the program as a “suite of digital tools” called Brand Central. There are few specifics about what those tools are, and Amazon declined to confirm the existence of the project.

The Brand Central effort comes as Amazon also has stepped up its requirements of sellers of major brands like Nike, including providing wholesale invoices and other proof of merchandise provenance and “brand gating” fees as high as $1,500.