Global Anti-Counterfeit Packaging Market to grow at a CAGR of 18.58% during 2017-2021 - Growing Consumer Awareness and Reduce losses to Companies driving Market Growth
Anti-counterfeit packaging is the process of providing secure packaging to products for reducing counterfeiting or imitation, thereby improving the safety of packaged goods. Anti-counterfeit packaging helps companies reduce losses incurred from counterfeiting and maintain their brand image.
Governments in a number of nations are taking strong steps to stop counterfeiting and spread awareness among consumers to identify and to not buy counterfeit products. The practice of counterfeiting is more often seen in developing countries as consumers are not aware of the product authentication process. Consumers in remote or urban areas are the major buyers of counterfeit products owing to the lack of awareness about product authentication. Hence, anti-counterfeiting packaging technologies will help consumers to buy authentic and reliable products.