12,000 pairs of fake branded shoes seized.

CHENNAI: The next time a local trader in the city offers a 75% or a 90% discount on shoes of foreign brands, he might well be selling fake Chinese goods.

The Special Intelligence and Investigation Branch (SIIB) of Chennai Seaport Customs recently made a big seizure of such counterfeit shoes. In all, 12,000 pairs worth approximately Rs 3.5 crore were confiscated from a container that came from China.

Such consignments have been regularly making their way into Chennai through the sea-port. The importers mis-declare them as 'unbranded ladies purse', car hanging accessories and porcelain tiles. The shoes are of popular brands like Adidas, Nike and Reebok.

It is difficult for the customer to ascertain the genuineness of the goods as the manufacturers print a fake unique product code (UPC), similar to the ones the original shoes have.