72andSunny, Tillamook Declare Independence From Fake Cheese

The Fourth of July is a time for Americans to celebrate all things Americana, like hot dogs, fireworks, and picnics. But this year, Tillamook County Creamery Association and its ad agency 72andSunny are launching an awareness campaign about an American imposter: “American” cheese. In reality, “American Cheese” isn’t cheese at all. When packaged and sold in the aisle, it’s called “processed cheese product” because according to the FDA, it can’t be sold as real cheese.

http://www.mediapost.com/publications/article/252884/72andsunny-tillamook-declare-independence-from-fa.html