![](https://www.ficcicascade.in/wp-content/uploads/2018/08/9781447155799.jpg_resized_250_.jpeg)
Beating the brandjackers: book launch
A new book that provides practical advice to businesses at risk of online attacks such as ‘cybersquatting’ has been published. Countering Brandjacking in the Digital Age is authored by Simeon Keates, professor in engineering at Greenwich University in the UK, and Christopher Hofman of the European Domain Centre (EDC), a registrar specialising in protecting business domain names.
The 87-page book draws on examples of best practice in the fields of risk management, interaction design and engineering design, and contains ‘real-world’ examples and interviews with a number of brand-owning organisations ranging from small companies to large multinationals.
Related Posts
Health Ministry circulates cabinet note to eliminate illicit trade in tobacco.
The Health Ministry has circulated a draft cabinet note for approval to the...
Nigeria, Benin Partner On Anti-Smuggling
The bi-lateral agreement took place at Seme Border on Tuesday, July 7, and was...
Neither an Authentic Product nor a Counterfeit: The Growing Popularity of Shanzhai Products in Global Markets.
Counterfeits have been a longstanding concern to global brand manufactures....
Pharma working group on track-and-trace holds first meeting
Pharma supply chain security group Rx-360 has set up a work group to explore ways...