World Anti-Counterfeiting Day,2012, New Delhi

13/06/2012 | FICCI, Federation House, New Delhi

FICCI-CASCADE organised a one day seminar on Developing a Pro-active Strategy to Curb Counterfeiting to commemorate the World Anti-Counterfeiting Day 2012 on the 13th of June 2012.

Mr.Pankaj Agrawala (IAS), Special Secretary, Department of Consumer Affairs inaugurated the seminar. He found the efforts of FICCI-CASCADE to take awareness against counterfeiting to the next generation as a necessary step in the fight against counterfeiting as attitudinal change towards counterfeit goods can best ensure the victory in the war against counterfeiting. He also challenged the industry to think more of the consumer and be innovative and give consumer value for money to address the demand side factors stoking the problem of counterfeit goods.

Earlier, welcoming the Chief Guest and the participants, Mr. Anil Rajput, VP, Corporate Affairs, ITC Ltd said “People should get the message that buying counterfeit products is damaging to the economy. The best way to do this is to make the customer realise the impact of buying a fake product,” said Rajput. On the sidelines of the seminar, an exhibition of the paintings of school children on the theme of “Fighting Counterfeit and Smuggling” was laid out. A catalogue book using some of these works was also released on this occasion. The event saw the participation of over 150 people.

The seminar had a coherent agenda with panel participation from industry leaders on the forefront of implementing anti-counterfeiting initiatives, one of the most active international industry bodies on the subject, relevant government functionaries and the academia. Representatives of ITC, Microsoft, Hindustan Unilever, Maruti Suzuki, Castrol, Tata Motors, Hewlett-Packard, KPMG, ICC-BASCAP, GS1 India, DuPont, Department of Customs, Department of Industrial Policy and Promotion, University of Delhi, International Trademark Association (INTA), Indian Institute of Foreign Trade and Economic Offences Wing of Delhi Police were on panel of the various sessions. The participant list was representative of the major stakeholders on CASCADE’s agenda. It included Toyota, Ford, Pfizer, Havell, Abbott Nutrition, Deloitte, Procter & Gamble, TATA Motors, Philips etc.