Online Marketplaces Leverage Technology to Tackle Fake Products
Selling a product online allows businesses to reach a wider audience and new customers. Companies have started leveraging technology to reduce the rate of return of products faced by online marketplaces, reports Payal Ganguly for ET Bureau. Online marketplace Luxepolis is venturing into the trend by utilizing Radio Frequency Identification (RFID) technology to tackle the problem of returns. Luxepolis sells products ranging from designer apparel to high-end automobiles. The company uses near-field communication (NFC) enabled tag and reader to decipher codes that are unique to every product in order to validate the returned item.
Related Posts
Counterfeit beauty products bad for the body and for business.
This week the IP Key South-East Asia (SEA) project, funded by the European Union...
Authorities probe dirty tactics in counterfeit laundry detergent scheme
Israeli authorities have launched an investigation into allegations of an ongoing...
Five per cent of medicines in Malaysia are counterfeit – Pfizer
About five per cent of medicines in Malaysia are counterfeit, the Emerging...
Gurugram: Cops confiscate 7440 bottles of foreign liquor worth Rs. 25 lakh
Gurugram: In a major crackdown, over 7,440 bottles of Indian-made foreign liquor...