Amazon Give Power to Brands to Eliminate Fake Goods from Website
In order to eliminate fake and counterfeit listing, Amazon will hand over direct powers to brands to remove frauds from and improve the shopping experience. Companies will be able to directly remove fake listings, under the company’s new Project Zero programme .Introduction of an additional tool dubbed “product serialization” allows them even greater control. Manufacturers can now assign unique serial numbers to every product they sell and require Amazon to scan those serial numbers and check authenticity on every sale. Besides the two new features, Amazon claims overall improvement in automatic detection of counterfeits. The e-commerce giant says that its machine learning-powered tools now “proactively stop 100 times more suspected counterfeit products as compared to what we reactively remove based on reports from brands”.
Related Posts
Men jailed for making fake L’Oreal products worth 3.25 million yuan.
21, September 2018 | Shine Five people have been jailed for making fake...
Federal Agents Crack Down On Counterfeit 49ers Gear
Federal agents are cracking down on vendors selling counterfeit San Francisco...
Danish supermarket chain loses fake Ralph Lauren case
A Danish supermarket chain has been ordered to pay compensation to Ralph Lauren...
More than 88,500 cases of smuggling in first half of the year
HÀ Ná»�I — In the first six months of 2017, authorities uncovered 88,560 cases of...