24/7/2013 | Jaipur
Join hands to curb counterfeiting and smuggling and fakes.
Consumer sensitization is an important catalyst to curb this menace and on this National Consumer Rights Week, 2013 CASCADE and CANS aimed to fight the menace of counterfeiting and smuggling with the support of consumers. It causes a loss to the government of $8.5 million every single day- that is money which would otherwise be spent on schools, hospitals and public services. To eradicate this problem from its roots, we aim to generate awareness, as consumer awareness is the key to curb the growing menace of counterfeit goods, which is widespread across the globe.
Candle Light Congregation was organized to energize the consumers to take up the fight against Smuggling and Counterfeiting. Counterfeit goods have been an ongoing issue for decades, with everything from fake bags to sneakers to cosmetic to baby products is available popping up in tourist areas and street fairs around the country, they’ve proliferated online in recent years, mushrooming into a $200 billion business globally.
With the idea of eradicating the menace of counterfeiting and smuggling CASCADE has stepped out with an event “Candle Light Congregation” which was held in Jaipur.
On 23rd December 2013, with an exciting idea to spread the word among youth, CASCADE enlightened the city with candles. Around 250 students took part in the race of ‘whack a mole’ to help the economy with massive interest and zeal, which has just not motivated the team but the whole city.
Mr. P C Jha, FICCI Advisor gave an overview on the growing menace of counterfeiting and smuggling and ask for consumer support to fight this problem and mentioned the purpose of the event, which was to raise the consumer awareness and translate it into action to curb counterfeiting and smuggling. He also highlighted the magnitude of this menace which has stretched long and where government is facing immense loss in term of revenue and human are facing health and safety risk.
Hon’ble Justice Vinod Shankar Dave, Member Empowered Committee, Supreme Court, in his inaugural address appreciated CASCADE for their efforts and congratulating for raising such a good cause to generate the awareness. And also asked the consumers to join their hand and make the efforts worth to fight for.
Mr. Mohan Lal Gupta, M.L.A., Rajasthan Assembly, Ex- Mayor, Jaipur highlighted the extent of problem and stated it’s huge and high time to work on it. Counterfeiting is ultimately a criminal enterprise, so it’s a cat-and-mouse game with the authorities and brand owners chasing the counterfeiters. He mentioned that consumers are duped because he is not receiving his money’s worth. At the same time the consumer ends up having lesser schools, hospitals and other facilities because government loses revenue due to counterfeiting and smuggling.
Smt. Jyoti Khandelwal, Mayor, Jaipur Municipal Corporation, Government of Rajasthan in her special address emphasized on the public risks due to ever increasing criminalization of the society due to black money being generated through these means. Moreover, one, who is not raising his voice, is himself a criminal as he is unintentionally helping terrorist in their crime by buying their fakes. If they are trying to coax you, then even you aren’t recognizing them. So with humble request, she asked every youth to join the race.
Dr. Anant Sharma, National President, Consumers Confederation of India emphasized on the fact that there is a grave need to highlight the issue of counterfeiting and smuggling among the consumers at the moment as the problem is increasing on an alarming rate and this National Consumer Rights Week we together aims to eradicate this menace. And he said, not be a victim of this dirty game and spread the word across the country.
FICCI CASCADE as a supporter to the economy and being a pillar of government is trying to give its best to fight against this critical issue. FICCI CASCADE is arming the consumer with knowledge to make informed choices and awareness of the ill-effects of fake, counterfeit and smuggled products. Therefore, CASCADE and CANS make a step for consumers to realize the hazards posed by smuggled and counterfeits and emphasize on the fact that people must stop buying such products.
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