Hum Kishore Festival 2012 – Grand Finale, New Delhi
04/03/2012 | FICCI Auditorium , Tansen Marg , New Delhi
Hum Kishore Festival 2012, an art and cultural festival was organized in the National Capital Region On the theme “Fight Smuggling and Counterfeiting. Modern day youth are prolific users of networking and communication tools and an idea planted in their minds can become an instrument of change. The joint campaign was organised with Urivi Vikram Charitable Trust to inspire the youth to be socially responsible citizens. Over ten thousand students belonging to various schools in the NCR participated in 14 different competitions as part of the festival including skits, dance, music debate, elocution, painting and other creative disciplines showcasing their talents and highlighting the menace of counterfeit and fake products in society.
INDIAN WOMEN PRESS CORP CONFERENCE, New Delhi
29/2/2012 | New Delhi
The members of FICCI-CASCADE interacted with members of media to update them on the various activities being undertaken by the committee to deal with the menace of counterfeit, fake and smuggled goods.
With the growth of India’s economy and recognition of Indian brands in the world, new challenges have emerged. The un-hindered growth of counterfeit, fake and smuggled goods is one of the major challenges facing the industry today. This problem is not only hurting the integrity of individual brands but is also having an adverse impact on “Brand India” in the world market.
Highlighting the extent of the problem during his welcome address, Mr. Anil Rajput, Chairman, FICCI CASCADE and Senior Vice President-Corporate Affairs, ITC Ltd. stated:
“We aim to encourage every citizen to be a “CASCADER”. We firmly believe in the philosophy that one should “catch them young”. The youth of the country are the leaders and policy makers of tomorrow. CASCADE is soon to launch another wave of this movement amongst the young and adolescent members of the society in the new academic year 2012-13.
To achieve all this, the enforcement agencies, namely Customs and Police, have to further augment their field formations throughout the country for dealing with the problem of smuggling and counterfeiting that has become a matter of National concern today. Asynergy among various departments of the government be it Customs and Excise, Ministry Of Food, Ministry of Consumer Affairs or Home Ministry is necessary to tackle this menace and make consumers aware of the problem. We call upon the media to extensively covert the incidence of counterfeiting and suggest how we can further work in sync with the mediato curtail this menace.”
FICCI CASCADE “JAGO GRAHAK JAGO” Campaign, NCR Delhi
02/02/2012, New Delhi
FICCI CASCADE in collaboration with Ministry of Consumer Affairs launched a creative campaign against smuggled and counterfeit products under the umbrella of “JAGO GRAHAK JAGO”. FICCI CASCADE first campaign with the ministry took off on 2 Feb 2012 which had series of public welfare messages. The ad campaign was published in 160+ different newspapers in English, Hindi &vernacular.
The creative campaign stresses on the negative socio-economic impact of counterfeiting and smuggling and the ill effects of this illicit trade on the consumers. This campaign has now been further published on 11 May, 2013 in 250+ newspaper across the county with a positive message -“Buy Genuine”.
On June 5th, 2013, Shri Pankaj Agarwala, Secretary, Department of Consumer Affairs, Ministry of Consumer Affairs, Food and Public Distribution also unveiled the campaign in the form of hoardings in key locations within NCR Delhi.
Launch of Committee Against Smuggling and Counterfeiting Activities Destroying the Economy (CASCADE), New Delhi
18/1/2012 | FICCI Federation House, New Delhi
In the recent past India’s economic growth story has attracted world’s attention bringing new challenges for thedomestic economy. One of the challenges currently faced is the growing illicit trade in counterfeits, pass offs andsmuggled goods. These activities are also threatening brands not only in every region of the country but acrossthe globe. Contraband and counterfeit products hurt the integrity of the brand, further diluting the brandowner’s reputation. This not only results in erosion of sales of the legitimate product but further [CASACADE]sonto affect the consumers in the form of health and safety hazards.
With the above insight the Federation of Indian Chambers of Commerce and Industry (FICCI) took the initiativeto dedicate a forum by establishing the Committee Against Smuggling and Counterfeiting Activities Destroyingthe Economy – CASCADE on 18th January, 2011 at FICCI Federation House, New Delhi.
Mandate
Awareness Generation
- To put the issue of smuggled, contraband and counterfeit products high on the social agenda
- To generate and spread awareness on the hazardous impact of smuggled, contraband and counterfeit
Products
- To interact with the law enforcement authorities to emphasize on the importance of continued awareness and seriousness of the impact of smuggled and counterfeit goods
- To achieve a high “issue recall” on anti-smuggling and anti-counterfeiting in the minds of consumers and tosensitize the supply chain personnel towards the harm that smuggled, contraband and counterfeitproducts cause and to emphasize the importance of their role in grappling with the social issue
Knowledge Management
- To engage in systematic assimilation and dissemination of enforcement techniques, procedures and strategies for the guidance of its members through various interactive events
- To commission research and propose law and policy reforms to Government and other relevant stakeholders through knowledge papers, report, studies on issues related to counterfeiting and smuggling
- To provide a platform for sharing the best practices followed globally for combating contraband, smuggled and counterfeit products
- To engage in capacity building activities for the benefit of law enforcement agencies and other CASCADE stakeholders including Judicial, Police and Customs Officers
- To tap into initiatives of various international fora such as ICC BASCAP, WIPO Advisory Committee on Enforcement, WCO and others to identify existing gaps in India and building synergies in collaborative mode
- To study and have full appreciation of the enforcement initiatives of developed countries as well as developing countries
Policy Advocacy
- To assist the Government in formulating its response to regional and multilateral agreements and model laws being proposed by international organizations such as INTA, WIPO, WCO etc
- To assist the Government of India in formulating its position in ongoing bilateral negotiations having an impact on enforcement issues related to counterfeiting and smuggling Networking
- To work in synergy with other foreign institutions and bodies working in the realm of anti-counterfeiting and anti-smuggling
- To identify and facilitate CASCADE stakeholders to network with legal services providers and investigators who have excellent relationships in the local law enforcement machinery and who have consistently delivered high yield counterfeiting raids across India
