International business leaders determine work programme to combat piracy and counterfeiting
ICC Secretary General John Danilovich presided over a meeting of the Business Action to Stop Counterfeiting and Piracy (BASCAP) Steering Committee, held at the Unilever Headquarters in London on 22-23 October 2014.
BASCAP member companies, comprising intellectual property (IP) rights holders from the food, electronics, personal care, clothing, tobacco products, movie, music and software industries outlined their work plan for 2015, during the meeting.
The group committed to engage with national governments to elevate efforts to strengthen IP enforcement regimes though the production of country reports highlighting the value of IP, raising awareness of the economic and social risks stemming from counterfeiting and piracy and by promoting recommendations for improving IP enforcement.
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