Neither an Authentic Product nor a Counterfeit: The Growing Popularity of Shanzhai Products in Global Markets.
Counterfeits have been a longstanding concern to global brand manufactures. However, recently, a new product category that partly imitates and partly innovates under the term shanzhai has entered into market. Shanzhai products mimic original leading brands through visual or functional similarities and may also provide additional features. Given this new copycat phenomenon, our study for the first time conceptually distinguishes shanzhai products from counterfeits, theoretically compares the values of consumers choosing shanzhai products versus counterfeits, and empirically tests such differences in one integrative model. Specifically, shanzhai buyers value product functional benefits more than counterfeit buyers, while counterfeit buyers value status consumption, yet experience less self‐clarity than shanzhai buyers. Our findings offer important implications for imitative innovation literature as well as for practitioners.
https://onlinelibrary.wiley.com/doi/abs/10.1002/cjas.1501
Related Posts
Philippines wages war on crooked customs agents
MANILA, September 3, 2014 (AFP) - Standing near mountains of goods destined to be...
Seminar on Counterfeiting, Smuggling on Feb 21
Thiruvananthapuram, Feb 19 (UNI) A seminar on ‘Combating Counterfeiting and...
Bulgarian tobacco firm to halt exports to Middle East after smuggling claims
Bulgarian tobacco company Bulgartabac said it would halt sales to the Middle East...
Column: Shake off that ‘fake’ addiction
In 2005, the Organisation of Economic Co-operation and Development (OECD)...