Op-ed: The five consumer groups buying fake brands in China—and what to do about them
Associate Professor in Marketing Lars Bergkvist at the University of Nottingham in Ningbo and Li Wanzhen at the EDHEC Business School explain why knockoff goods remain a resilient draw for so many of China’s consumers. Fake brands are still ubiquitous in China, on sale in well-known places such as the Silk Market in Beijing and the “fake market” on West Nanjing road in Shanghai. In the streets touts try to lure punters into “secret” shops, and there are countless online outlets offering shoppers “replica” products. Fake brands cost the makers of luxury and other branded products billions of dollars every year in lost sales and, more importantly, in eroded brand equity as those who are knocked-off become less attractive to consumers.
Related Posts
PolyOne aims brand protection tech at consumer electronics
Plastics specialist PolyOne has started selling its Percept authentication system...
Rajasthan Police seize fake currency of more than Rs 1 crore, 6 arrested
Rajasthan Police in Bikaner seized fake currency whose value is more than Rs 1...
Unsafe Battery Products
The frequency of battery related accidents have seen significant increase over...
EU tobacco deal needs thorough update if renewed
A lot has happened since 9 July 2004, when the European Commission signed what it...