Op-ed: The five consumer groups buying fake brands in China—and what to do about them
Associate Professor in Marketing Lars Bergkvist at the University of Nottingham in Ningbo and Li Wanzhen at the EDHEC Business School explain why knockoff goods remain a resilient draw for so many of China’s consumers. Fake brands are still ubiquitous in China, on sale in well-known places such as the Silk Market in Beijing and the “fake market” on West Nanjing road in Shanghai. In the streets touts try to lure punters into “secret” shops, and there are countless online outlets offering shoppers “replica” products. Fake brands cost the makers of luxury and other branded products billions of dollars every year in lost sales and, more importantly, in eroded brand equity as those who are knocked-off become less attractive to consumers.
Related Posts
Foreign currency, gold seized at city airport
Customs officials at the international airport here detected two cases of...
Illegal sites selling smuggled duty-free cigarettes on rise
According to data from Incheon Main Customs, cases of tobacco smuggling increased...
Tobacco smugglers see profit go up in smoke
Over the last few months, CRTF officers laid charges against three people and...
China intensifies crackdown on smuggled, counterfeit cigarettes
BEIJING, July 20 (Xinhua) -- Chinese tobacco authorities seized 195,000 cartons...