India’s beauty market has lately experienced an incredible turnaround and holds the potential to develop exponentially. The demand for elite cosmetic products is on the rise as India solidifies its spot as the second-largest global consumer market. This boost can be linked to a wide range of noteworthy drives, including exposure to international fashion trends, a constant increase in disposable money, individuals’ ever-evolving lifestyles, and the growing number of working women. Although these accomplishments present a positive picture for the future of the Indian beauty business, a disturbing truth lurks under the surface: the market is saturated with counterfeit cosmetics. These deceptive facades fraudulently pose as real “imported” products in order to trap ignorant consumers lured in by cheap pricing. Unfortunately, these appealing deals turn out to be misleading, trapping unaware consumers as helpless victims in the perilous web of the illicit marketplace for counterfeit cosmetics.

https://youthincmag.com/the-rising-threat-of-counterfeit-cosmetics-in-india-fake-beauty-alert